Tuesday, January 18, 2011

"Shows off Chest, Boyfriend"

There's an art to headlines, there really is.  Getting someone interested in what might involve a full 5 minutes of reading (god forbid) is no easy task in the age of twitter and facebook.  You really have to pick the most important details of a story and summarize them in just a couple of words.  Find the parts the reader really wants to get to and put them out there.  It's like a journalistic wonderbra.  You know what the people want, and you're gonna prop those saggy suckers up like a double-dip recession.

Huffington post has a tendency to have this shit down.

"Hayden Panettiere Shows off Chest, Boyfriend"

Way. To. Go.

And here's some cute headlines.  And here's some misleading headlines.

One particularly bad one was when Bill Clinton, the first black president of the US, went over to Korea to pick up some journalists and the Huffington Post proclaimed "Bill Upstages Hillary...Once Again".  This is what a journalism degree gets you.  The ability to take interesting, engaging events and turn them into something trashy.

No wonder these news outlets are crashing and burning.

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